en — SocForum

DATA

Nov. 13-15, 2024

FORMAT

Online and offline

Plenary Session recording

VI Forum Sociology of Health: Health in a New Dailiness // Kathrin Hetz

VI Forum Sociology of Health: Health in a New Dailiness // Maoyi Tian

VI Forum Sociology of Health: Health in a New Dailiness // Purvish Mahendra Parikh

ABOUT FORUM

The VI Forum with international participation Sociology of Health: Health in a New Dailiness was held on November 13-15, 2024.

The central theme of the forum was Health in a New Dailiness. Rapid and large-scale changes in various aspects of our lives—including political, social, economic, and cultural dynamics, alongside advancements in digital technologies and neural networks—are reshaping daily behaviors and altering the behavioral models of the population for maintaining and strengthening their own health.

The Forum covered the newest trends reflecting these shifts in population behavior regarding maintaining and strengthening health. It also explored the methods of behavioral model management, including creating an environment that encourages individuals to prioritize their health. Special attention was given to the implementation of new health-saving technologies and the relevant rules of their selection within the new Russian national project “Technology of Health-Saving.”

The forum took place over three days:

November 13—online program (Research Institute NIIOZMM’s studio and Gorky Park) dedicated to sections that examined various aspects of a healthy environment.

November 14—online all-Russian brain game on issues of perception of the healthcare system, in which people competed with AI.

November 15—in-person day (House on Brestskaya Street), plenary session, and three thematic sections, including a dialogue section on the «zen» of different generations.

Program architecture

Speakers

Batyr Berdyklychev


WHO Representative in the Russian Federation

Maoyi Tian


Professor and Vice-Dean, School of Public Health, Harbin Medical University; Honorary Senior Fellow, The George Institute for Global Health PhD in Biomedical Engineering

Purvish M. Parikh


Professor, Head of Department of Clinical Hematology, Mahatma Gandhi Medical College & Hospital, President of Asian Cardio Oncology Society

Andrey Grigorov


Head of the Organizational and Analytical Division of Moscow Healthcare Department Welcome words

Vladimir Filippov


Deputy Head of the Department of Labor and Social Protection of Moscow

Andrey Tyazhelnikov


Chief Specialist in Primary Medical Care for Adults of Moscow Healthcare Department, Chief Physician of City Polyclinic No. 220

Philipp Kopylov


Director of the Institute of Personalized Cardiology, I.M. Sechenov First Moscow State Medical University

Kirill Rodin


Director for Relations with Government Bodies, VCIOM

Roman Gostishchev


Deputy Chief Physician for Organizational and Methodological Work, N.I. Pirogov City Clinical Hospital No. 1

Marina Dubovitskaya


Project Manager of “Children's Play Spaces in Hospitals” Project, “Life as a Miracle” Charity Foundation

Aleksandra Onishchenko


Head of Obstetrics and Physiology Department, Vorohobov’s City Clinical Hospital No. 67

Veronika Shemyakina


Senior Lecturer of the Department of Urban Planning, Moscow Institute of Architecture (MARKHI)

Natalya Shindryaeva


Chief Physician of City Polyclinic No. 2

Mariya Nezgovorova


Director of Innovation, Online Market Intelligence (OMI)

Daria Churenkova


Head of Charity Programs, “Syndrome of Love” Charity Foundation

Roman Shalimov


Director for Research, “Tochka Rosta” Agency

Viktoriya Egorova


Head of Organizational and Methodological Department of Dietology, Dietitian of the highest qualification degree, Research Institute for Healthcare Organization and Medical Management of Moscow Healthcare Department

Sofya Kulikova


Head of the Centre for Cognitive Neuroscience, HSE University

Evgeniy Nikitin


Chief Technology Officer, Celsus

Evgeniy Nochevkin


Head of eHealth, Sberbank

Anna Khoruzhaya


Scientific and Medical Journalist, Researcher of Scientific and Practical Clinical Center for Diagnostics and Telemedicine Technologies of Moscow Healthcare Department

Larisa Pautova


Managing Director of Public Opinion Fund

Igor Safiullin


Landscape Engineer

Elena Gavrilenko


Expert in Urban Ecology

Ekaterina Sporykhina


Senior Architect Team Leader of the Wowhaus Bureau, Specialist in Integrated Landscaping and Facilities - Drivers of Spatial Development

Ekaterina Kutyeva


Division for Development, Gorky Park

Evgeny Gontmakher


Head of the Department of Societal and Social Institutions and Social Work of Russian State Social University

Madina Yartseva


Customer Service Director, Ipsos

Kristina Konstantinova


Deputy Head of the Sociology Department of ANO "Dialog"

Kathrin Hetz


Consultant, World Health Organization (WHO)

Leyla Vasilyeva


Head of Qualitative Research of Public Opinion Fund

Yelena Kotyas


Principal Architect in the Renovation Project of the Diagnostic and Treatment Facility of Loginov Moscow Clinical Scientific Center as well as in other projects

Andrey Pokida


Director of the Center for Social and Political Monitoring, the Institute of Social Sciences of Russian Presidential Academy of National Economy and Public Administration

Anna Brumberg


Dietitian Research Institute for Healthcare Organization and Medical Management of Moscow Healthcare Department

A. Skorik


Deputy Director of the Resource Centre for the Development of Social Communications

Ignat Bogdan


Head of the Center for Digital Sociology and Socio-Humanistic Technologies in Healthcare Research Institute for Healthcare Organization and Medical Management of Moscow Healthcare Department

Program

First day
Game
Second day

Treating through Environment—Best Practices for Creating New Patient Experience

Moderator
Roman Gostishchev
Deputy Chief Physician for Organizational and Methodological Work
N.I. Pirogov City Clinical Hospital No. 1


Veronika Shemyakina

Senior Lecturer of the Department of Urban Planning, Moscow Institute of Architecture (MARKHI)
Report on the topic: «Healthy Urban Planning»


Marina Dubovitskaya

Project Manager of “Children’s Play Spaces in Hospitals” Project, “Life as a Miracle” Charity Foundation
Report on the topic: «Principles of Creating Play Areas for Children in Healthcare Organizations. Salutogenic Design»


Natalya Shindryaeva

Chief Physician of City Polyclinic No. 2
Report on the topic: «New Moscow Polyclinic Standard: From Idea to Reality»


Aleksandra Onishchenko

Head of Obstetrics and Physiology Department, Vorohobov’s City Clinical Hospital No. 67
Report on the topic: «Robotic Cat: More Than a Robot»


Old/New Oases—Designing Health-Conscious Green Spaces (in partnership with Gorky Park)

Moderator: Ekaterina Kutyeva Division for Development, Gorky Park


Ekaterina Kutyeva

Division for Development, Gorky Park
Report on the topic: «Gorky Park: Green Recreation Area in City Center»


Igor Safiullin

Landscape Engineer
Report on the topic: «Green Space Planning: the Case of Healing Gardens in Skolkovo»


Elena Gavrilenko

Expert in Urban Ecology
Report on the topic: «Urban Green Spaces As a Key to Healthy Lifestyle and Well-Being of Population»


Ekaterina Sporykhina

Senior Architect Team Leader of the Wowhaus Bureau, Specialist in Integrated Landscaping and Facilities — Drivers of Spatial Development
Report on the topic: «Renovation of Dolgoe Lake Embankment in Norilsk»


Yelena Kotyas

Principal Architect in the Renovation Project of the Diagnostic and Treatment Facility of Loginov Moscow Clinical Scientific Center as well as in other projects
Report on the topic: «Nature as a Companion of Health: the Case of Loginov Moscow Clinical Scientific Center»


All-Russian brain game Sociology Challenge

All-Russian brain game Sociology Challenge

On November 14, coinciding with Sociologist’s Day, the Research Institute for Healthcare Organization and Medical Management hosted an all-Russian brain online game as part of the extensive Forum Sociology of Health. This event was conducted in collaboration with VKontakte and the communities «VNauke,» «Drugoe Delo,» and «Moscow Medicine.Cito,» along with the initiative «Marathon: Spend Time with the Family!» and the «Moscow Longevity» platforms. During the brain game, participants from various generations worked to identify the most prevalent responses related to health, healthy living, psychology, and lifestyle choices.

The results of the survey were analyzed by an AI sociologist created by the Center for Digital Sociology and Socio-Humanistic Technologies in Healthcare.

Based on the results of the game, everyone could find out who is better at «reading minds»—people or AI.

The results were presented and analyzed on November 15 at the Forum Sociology of Health after the section “Generational Zen—How Boomers and Zoomers Discover Inner Harmony.”


New Trends and Behavioral Keys in Population Health Management

Location: «House on Brestskaya Street». In person. Moderator of the Plenary Session: Elena Aksenova


Andrey Grigorov

Head of the Organizational and Analytical Division of Moscow Healthcare Department
Welcome words


Elena Aksenova

Director of Research Institute for Healthcare Organization and Medical Management of Moscow Healthcare Department, Welcome speech


Batyr Berdyklychev

WHO Representative in the Russian Federation
Report on the topic: «Behavioural and Cultural Insights (BCI) of Health in the WHO Regional Office for Europe»


Anna Skorik

Deputy Director of the Resource Centre for the Development of Social Communications
Report on the topic: «Scientific and Research Approach to Senior-Oriented Project Development: the Case of Moscow Longevity Project»


Kirill Rodin

Director for Relations with Government Bodies, VCIOM
Report on the topic: «Health and Longevity Components: Being and Conciousness»


Maoyi Tian

Professor and Vice-Dean, School of Public Health, Harbin Medical University; Honorary Senior Fellow, The George Institute for Global Health PhD in Biomedical Engineering
Report on the topic: «Falls prevention in China»


Andrey Tyazhelnikov

Chief Specialist in Primary Medical Care for Adults of Moscow Healthcare Department, Chief Physician of City Polyclinic No. 220, D.Sc. (Medicine)
Report on the topic: «Moscow Polyclinic Standard»


Purvish M. Parikh

Professor, Head of Department of Clinical Hematology, Mahatma Gandhi Medical College & Hospital, President of Asian Cardio Oncology Society, D.Sc. (Medicine)
Report on the topic: «Patients expectations, chat GPT and beyond»


Ignat Bogdan

Head of the Center for Digital Sociology and Socio-Humanistic Technologies in Healthcare Research Institute for Healthcare Organization and Medical Management of Moscow Healthcare Department
Report on the topic: «Digital Future of Social Sciences in Healthcare»


Bytes and Bots—Fine-tuning AI-Human Communication in Medicine

Moderator:
Ignat Bogdan
Head of the Center for Digital Sociology and Socio-Humanistic Technologies in Healthcare Research Institute for Healthcare Organization and Medical Management of Moscow Healthcare Department


Philipp Kopylov

Director of the Institute of Personalized Cardiology, I.M. Sechenov First Moscow State Medical University
Report on the topic: «Cardiology and Artificial Intelligence»


Evgeniy Nikitin

Chief Technology Officer, Celsus
Report on the topic: «Radiologist-AI Interaction: Where Are We Now?»


Evgeniy Nochevkin

Head of eHealth, Sberbank
Report on the topic: «Development of GigaChat Medical Domain»


Mariya Nezgovorova

Director of Innovation, Online Market Intelligence (OMI)
Report on the topic: «Synthetic Respondents: From Theory to Practice»


Kristina Konstantinova

Deputy Head of the Sociology Department of ANO «Dialog»
Report on the topic: «Artificial Intelligence in Medicine»


Daria Churenkova

Head of Charity Programs, “Syndrome of Love” Charity Foundation
Report on the topic: «Digital Assistive Technology for Persons with Down Syndrome or Special Mental Health Needs»


Nutrition in Today’s World—Traditions and Trends for Healthy Eating

Moderator:
Anna Brumberg
Dietitian Research Institute for Healthcare Organization and Medical Management of Moscow Healthcare Department


Roman Shalimov

Director for Research, “Tochka Rosta” Agency
Report on the topic: «Food Industry: Trends, Healthy Lifestyle and Challenges»


Sofya Kulikova

Head of the Centre for Cognitive Neuroscience, HSE University
Report on the topic: «Neurocognitive Mechanisms Behind Food Choice»


Viktoriya Egorova

Head of Organizational and Methodological Department of Dietology, Dietitian of the highest qualification degree, Research Institute for Healthcare Organization and Medical Management of Moscow Healthcare Department
Report on the topic: «Preventive Nutrition—Dietetics, Statistics, Sociology and Digital Technologies Perspectives»


Andrey Pokida

Director of the Center for Social and Political Monitoring, the Institute of Social Sciences of Russian Presidential Academy of National Economy and Public Administration
Report on the topic: «(Un)healthy Eating Practices of Russian Population»


Kathrin Hetz

Consultant, World Health Organization (WHO)
Report on the topic: «Health Threats of Marketing Exposure to Children and WHO Monitoring Tools»


Generational Zen—How Boomers and Zoomers Discover Inner Harmony

Moderator:
Larisa Pautova
Managing Director of Public Opinion Fund


Anna Khoruzhaya

Scientific and Medical Journalist, Researcher of Scientific and Practical Clinical Center for Diagnostics and Telemedicine Technologies of Moscow Healthcare Department


Evgeny Gontmakher

Head of the Department of Societal and Social Institutions and Social Work of Russian State Social University


Madina Yartseva

Customer Service Director, Ipsos


Leyla Vasilyeva

Head of Qualitative Research of Public Opinion Fund


Contacts

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e-mail: niiozmm@zdrav.mos.ru

E-mail subject “Forum Sociology of Health”

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