Technologies and practices for achieving longevity are being actively advanced today. Their development has led to a transition from reactive medicine to a new standard of proactive medicine.

However, the successful implementation of new approaches to healthy longevity requires public awareness, understandable and user-friendly design, and public trust.

Sociology provides the tools for monitoring public opinion regarding these technologies and practices. Based on sociological data, recommendations for conducting public awareness campaigns and adapting existing technologies and practices to the needs of the population are developed.

Today, the topics for discussion are: public attitudes towards new technologies and longevity practices, methodologies for measuring these attitudes using sociological methods, and new directions for integrating sociological knowledge into the promotion of new longevity practices.

Moderator and Speaker: Elena Dmitrieva

Deputy Chairman of the Ethics Council of the Ministry of Health of the Russian Federation, Professor at MGIMO University

Presentation: «Healthy life expectancy and platformization of society»

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Andrey Daudrikh

Director of the Department of Social Research and Consulting at the VCIOM

Presentation: «Internet of Bodies. New standards, new markets»

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Aleksey Vodovozov

Physician of the Highest Qualification Degree, Toxicologist, Former Medical Officer, Science Journalist, Blog Author of the “Examination Room of the Military Officer”

Presentation: «Myths associated with aging»

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Anna Khoruzhaya

Deputy Editor-in-Chief of the Neuronovosti portal, Junior Researcher at Scientific and Practical Clinical Center for Diagnostics and Telemedicine Technologies

Presentation: «Digital technologies that ensure healthy longevity»

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Dmitry Rogozin

Director of the Center of Field Research of the Institute for Social Analysis and Forecasting of the RANEPA, Leading Researcher of the Institute of Sociology of the Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences

Presentation: «Sociology of long-term care: regard, trust, healthy lifestyle»

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Modern healthcare actively integrates artificial intelligence technologies not only into analytical, but also into communicative tasks from supporting clinical decisions to consulting patients. The success of AI technologies is determined by their technical perfection and compliance with social and ethical requirements of clinical practice, as well as the willingness of the general public and healthcare professionals to use them.

The social challenges of implementing neural networks create a new demand for sociology, which can support AI technologies in healthcare at all stages from design to implementation.

Sociological assessment (even if the authors do not call it sociological) allows for:

• analyzing AI algorithms for hidden biases and ethical risks;
• assessing the readiness of healthcare professionals and patients to interact with AI and their level of trust;
• formulating requirements for a human-like design and logic.

 

Today, this kind of sociological expertise is of great demand, both from public healthcare authorities and AI developers who are interested in the effectiveness, adoption, and acceptance by the users.

Today, the topics for discussion are: the new role of sociology in creating understandable, accepted, ethical, fair, and effective AI solutions in healthcare. What products sociology can already offer today, and what products will be in demand tomorrow.

Moderator: Ignat Bogdan

Head of the Center for Digital Sociology and Socio-Humanistic Technologies in Healthcare of the Research Institute for Healthcare Organization and Medical Management of Moscow Healthcare Department

Ilya Epishkin

Technical Director of the Situational and Analytical Center of the Ministry of Energy of the Russian Federation, co-founder of the trend watching platform “Research Bureau И²”

Presentation: «AI in searching for meaning»

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Andrey Vorobyev

President of Newdiamed Medical and Technology Company

Presentation: «Ethical use of AI in healthcare»

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Maria Nezgovorova

Key Account Director, Online Market Intelligence (OMI)

Presentation: «Limits of machine comprehension. LLM vs. human brain in processing feedback and open questions»

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Polina Kanysheva

Leading Expert on Neurocognitive Research at Innotech

Presentation: «AI ethics: less obvious aspects. From approaches to AI to moral decisions»

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Alexei Tarasenko

Deputy director for development, Third Opinion Platform

Presentation: «AI ethics in healthcare: implementation barriers, challenges and ways to address them»

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Dmitry Satin

Founder and CEO of UsabilityLab

Presentation: «Human-oriented AI in healthcare. New patient care models»

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New digital communication channels create new opportunities for building health-related communications today. From a trust perspective, the digital brand of the healthcare system and its representatives (medical services, organizations, healthcare professionals) has become extremely important. Among other things, a properly built brand allows for the effective implementation of educational functions and communication with patients on health issues.

This session will examine the key features of modern digital communications in healthcare from the standpoint of building a digital brand: where to start building a digital brand, what to pay attention to, and what are the existing best practices. The session will review the experience of public, departmental, and private healthcare.

Digital sociology, represented by online research and social media analytics, plays a key role in this process. It serves as a tool for assessing the brand, a source of applied recommendations for its development, and a means of evaluating the effectiveness of brand enhancement efforts.

Moderator: Vasiliy Cherny

Director of Strategic Communications, Brand Analytics

Aleksey Krapivkin

Director of the Scientific and Practical Center of Specialized medical care for Children named after V.F. Voino-Yasenetsky

Presentation: «Building the digital brand of the state children’s hospital using social media analytics. Case of Solntsevo Scientific and Practical Center»

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Elizaveta Ponyavina

Head of Marketing Department, Moscow City Clinical Hospital No.24

Presentation: «Digital transformation of a city hospital. Marketing tools as a driver of efficiency»

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Olga Pavlenko

Chief Specialist of the Department of Strategic Healthcare Development of the Russian Research Institute of Health

Presentation: «Digital tools for building employer brand in state healthcare»

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Kira Novikova

Leading Specialist of Marketing Division of the RZD-Medicine network

Presentation: «Brand building in digital environment. Case of RZD-Medicine»

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Co-author:
Ekaterina Arkhangelskaya, Managing Director of RQ Agency by AMDG

Aleksandra Demkina

Rector of Innovative Academy of Professional Development Docstarclub

Presentation: «Personal digital brand of a doctor. Sociology of trust and competences»

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This section presents applied experience (case studies) in application of sociology and socio-humanitarian technologies in healthcare at various levels: international, national, individual medical organizations, and in the context of cross-sectoral collaboration.

Moderator: Iya (Virtual Presenter)

Anastasia Koylyu

Technical Officer in the BCI Unit at WHO Regional Office for Europe

Presentation: «Analysis of behavioral and cultural factors in healthcare. Case studies»

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Peter Nugus

Associate Professor & Co-Associate Director (Graduate Programs) of the Institute of Health Sciences Education (IHSE), Associate Professor at the Department of Family Medicine and Department of Oncology Faculty of Medicine and Health Sciences of McGill University

Presentation: «Sociological Tools for Human-Centred Healthcare, Bridging Research and Practice»

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Vyacheslav Temnyakov

Head of the program for the prevention of professional burnout “Care for doctors”, Head of the Department for the Provision of Paid Medical Services of the Diagnostic Clinical Center No. 1

Presentation: «Professional burnout in healthcare workers in the Nizhny Novgorod Region. Study results»

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Irina Klyuchnikova

Chief Physician of Children’s City Polyclinic No. 150

Presentation: «Patient satisfaction at the Children’s City Polyclinic No. 150. Study results»

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Daniil Veprinskiy

Deputy Chairman of the Commission on Legal Support in Healthcare of the Association of Lawyers of Russia, Lecturer at the Department of Medical Law of Kutafin Moscow State Law University, Researcher at the Institute for the Study of Science of the Russian Academy of Sciences

Presentation: «Сase study on innovative narrative approaches to teaching medical‑humanitarian knowledge (medical and legal tales)»

Co-author:
Maria Nekoteneva, Deputy Head of the Department of Integration and European Law, Senior Research Fellow at the Research and Educational Centre for Legal Support of Bioeconomy and Genetic Technologies, Kutafin Moscow State Law University, Member of the Commission on Legal Framework of Healthcare at the Association of Lawyers of Russia, Ph.D. in Law, Associate Professor
Elena Borulyova, Undergraduate, Kutafin Moscow State Law University, senior legal advisor, Rigla Company
Sofia Tulyakova, Postgraduate, Department of Criminal Law Disciplines at Moscow State Linguistic University, creator of the Law&Bioethics channel in Telegram

This section presents cases in a new area of sociology application in healthcare, which is the social expertise of neural networks.

Moderator: Iya (Virtual Presenter)

Welcome speech

Grigoriy Chasovskikh

Research Group Advisor, Senior Lecturer, Department of Medical Law, Ethics and Anthropology, Pirogov Russian National Research Medical University

Presentation: «Applied problems of AI ethics review»

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Ignat Bogdan

Head of the Center for Digital Sociology and Socio-Humanistic Technologies in Healthcare of the Research Institute for Healthcare Organization and Medical Management of Moscow Healthcare Department

Presentation: «Prompt experiment as a new approach to social assessment of neural networks»

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This section presents the cases of digital communications in healthcare through social media analytics.

Moderator: Iya (Virtual Presenter)

Nadezhda Emelyanova

Head of the ORM Department, MGCom Agency

Presentation: «Reputational blow. A billion dollar game»

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Nikita Burdukovskiy

Analyst at the Department of Applied Social Research in Healthcare of the Research Institute for Healthcare Organization and Medical Management of Moscow Healthcare Department

Presentation: «Social media image of dermatovenerological services. Insights for service promotion»

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Pavel Mtiulishvili

CEO of the DataLab Research Agency

Presentation: «Presentation: Dementia and Alzheimer’s: representation in the Russian media in 2024»

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